10+ years management experience in the luxury fashion industry covering B2B and B2C
Experienced in luxury brand activities across marketing, press, communications, and creative disciplines
Detailed experience across strategy, budgeting, campaign management, content, analytics and reporting
Cross-functional marketing, communications, press and creative generalist
Managed brand marketing processes between ecommerce, retail, design, and production business pillars
Past Experience
2022 – Current (Song for the Mute, Full-time Marketing Manager) AU, GLOBAL
Strategise, produce, execute, and report on multi-channel marketing campaigns that resulted in year-on-year revenue growth. Develop briefs and manage wholesale, retail and collaboration campaigns and activations.
2016 – 2022 (Song for the Mute, Freelance Digital Marketing Manager) AU, GLOBAL
Owned, led, developed, and reported on digital marketing campaigns resulting in positive ROI. Develop and manage promotional calendars and align all digital touch-points to ensure brand consistency.
2011 – 2022 (The White Directory, Director/Brand Marketing Consultant) AU, NZ, EU
Create and run a business that executes multi-layered marketing, design, retail, ecommerce, and photography projects. Develop relationships with clients across fashion, culture, beauty, and the arts.
Education
BA Design (Visual Communication), Monash University
Mini MBA (Brand Management), Mark Ritson/Marketing Week