Marketing Strategy, Art Direction, Tactical Execution
Ideate, lead and develop 360 marketing strategy to launch Song for the Mute’s first 1 of 1 special release. Manage cross-functional teams, produce photoshoots, manage project timelines, and execute across all touchpoints.
To coincide with the special release, I designed and developed a new tagging system with 21—87 that was applied across all 1 of 1 products.
I produced and executed the content which was used across all owned channels such as Instagram, Website & Ecommerce.
We released the 1 of 1 collection in-store and online resulting in sales from VIP customers around the world in the first 24 hours. 90% of the products sold out in the first 7 days of launch.