Creative Direction, Producer, Casting, Marketing Execution
Managing the Creative Direction and Content for an international boutique, I developed and ideated content to present their latest collections, briefing teams and managing the end-to-end production of all assets.
The seasonal campaigns supported the release of international collections from brands such as Maison Margiela, Yohji Yamamoto, We11done, Song for the Mute, RUI, and JW Anderson across the APAC region.
To support the concept of the tension between digital vs. physical spaces, Polycam3D technology was used to throughout the photoshoot – creating 3D renders of the models in real-time. The associated imagery resulted in a social media engagement increase of 85%.
After receiving assets from photographer Mia Rankin, I retouched the final selects before strategising a rollout plan for the content across social media, paid ads, EDMs, and website.
Working closely with local modelling agencies in Sydney, I directed the casting for all shoots ensuring the talent aligned with the participating brands and supported the store concept and narrative.
Photographer, Mia Rankin Stylist, Kurt Johnson Hair, Stephanie Dell Makeup, Yasmin Goonweyn
Brands: Maison Margiela, Yohji Yamamoto, We11done, Song for the Mute, RUI, JW Anderson