Production, Marketing Execution, Digital Marketing
Working closely with the stylist Stephen Mann, I helped produce and execute the Adidas 003 campaign. Photographed once again by Atsushi ‘Jima’ Nishijima, ‘SFTM-003’ sees the iconic Country OG silhouette revisited and reimagined in three 90’s inspired colourways - Pale grey and teal nylon reminiscent of vintage wind-breakers, as well as classic black leather with suede detailing.
Working directly with Art Director and Stylist Stephen Mann, the campaign captures youthful behind the scenes moments of actors against city backdrops and transitory spaces like back alleyways and metal scaffolding. This approach to image-making allows Jima to capture in-between moments – highlighting the beauty of the unscripted.
Hair artist Erol Karadag introduces theatrical period-wigs which enrich the overarching narrative. Counterposed within the modern environment, the wigs introduce an element of time-travel and drama that further supports the heritage and modernist themes explored by Ty throughout her collections.
I worked with Art Director Adam Ridgeway to produce the final assets associated with the release of Adidas 003. Comprising of both a digital and physical assets, we developed a printed zine that was used as a gift for press, media and creators.
To coincide with the online and in-store release, I designed and executed Meta campaigns to encourage digital sign-ups and collaboration awareness. The campaigns drove the most subscribers ever received in a 48 hour period, encouraging a 95% sell-through of the footwear in 24 hours.
Since the Adidas 001 collaboration, we have worked with photographer Pierre Toussaint on the ecommerce imagery to accompany the campaign, with retouching by the team Ring Studio. I managed the teams and briefed all parties involved, ensuring timely delivery of assets ahead of the global release.
Campaign — Photographer, Atsushi ‘Jima’ Nishijima Stylist & Art Director, Stephen Mann Hair Artist, Erol Karadag Makeup, Naoko Kitano Motion Editor, James Cook US Producer, Willson Project
Ecommerce — Photographer, Pierre Toussaint Stylist, Stephen Mann Hair & Makeup, Peter Beard