Event Production, Photoshoot Production, Influencer Management, Press
Located at 350 George Street in the heart of Sydney’s CBD, the store is positioned within the premiere shopping district amongst premium luxury retailers. Together with local press agency Electric Collective, I managed and executed the event launch of the first Song for the Mute Flagship Store at 350 George Street, Sydney.
A dedicated press showing allowed key media the chance to explore and learn more about the inspiration, concept and process involved in creating the Flagship Store with the team at Pattern Studio.
Working closely with Pattern Studio, I briefed photographer Tom Ross to create the official photography of the space, managing the project end-to-end.
To coincide with the opening event I managed the dressing of a selection of actors, musicians, models, stylists, and creatives – styling each in key looks from the ‘23.2 2000’ FW22 collection.
Working with the team at Electric Collective, we curated a guest list of key press, media, industry, VICs, friends, and family. Other businesses such as NON, P&V, Strange Love, and Jimmy’s Falafel joined us as brand partners to support the event.
Designed in collaboration with agency 21—87, I produced and executed a street poster campaign during the Flagship Store opening, driving a significant increase in foot traffic and brand awareness.
As the brand contact for all press and media related projects, I communicate updates, press releases and timelines to secure short and long-lead media exclusives with brand-aligned titles.
Store Photography, Tom Ross Event Photography, Every Last Second PR, Electric Collective Art Direction, 21—87