Creative Direction, Producer, Casting, Marketing Execution
Managing the Creative Direction and Content for an international boutique, I developed and ideated content to present their latest collections, briefing teams and managing the end-to-end production of all assets.
After receiving the images from photographer Mia Rankin, I made final selects, retouched and designed all assets before strategising a roll out plan for the content across social media, paid ads, EDMs, and website.
Working closely with local modelling agencies in Sydney, I directed the casting for all shoots ensuring the talent aligned with the participating brands and supported the store concept and narrative.
The seasonal campaigns supported the release of international collections from brands such as Maison Margiela, Yohji Yamamoto, We11done, Shushu Tong, and Mastermind Japan across the APAC region.
To support photographer Mia Rankin, I took additional images on-set for both campaign and BTS usage.
Once all final assets were ready, I stategised a roll out plan for the content across social media, paid ads, EDMs, and website, increasing social media engagement by 75%.
Photographer, Mia Rankin Stylist, Kurt Johnson Hair & Grroming, Kyye Models, Lucy Markovic and Finn Vojlay at Kult
Brands: Shushu Tong, Maison Margiela, Yohji Yamamoto, We11done, Mastermind Japan