Consulting, Content, Art Direction, Design
Meditation for the skin. Together with founder Arj Selvam, I developed aspects of the go-to-market strategy for Subsystematics. We created a TOV, Art Direction and Social Media approach to establish the foundation of Subsystematics’ distinct brand language.
A series of narrative routes were developed, resulting in content streams covering product development, inspiration, formulations, mindfulness, community, product, packaging, and founder content.
As part of the product development process, a selection of friends and creators were selected to receive early-access to the first formulations. We created and designed ‘Test Kits’ in the form of a special care package, allowing invaluable feedback ahead of the public launch.