Ideation, Co-Production, Digital Execution, Seeding, Photography, Press
Ideate and co-produce the campaign for Song for the Mute's first eyewear collection. Execute the digital roll-out, curate a seeding list of Key Opinion Leaders, write Press Releases and send outreach to secure media placements. Photograph the styles for use across ecommerce channels.
The first eyewear campaign brings together photographer Anna Pogossova, and set designer Athanasia Spathis. Leaning into their respective strengths as artists and image-makers, the eyewear is placed in liminal Still Life spaces – further amplifying the beauty of their shapes, form and material nuances.
A roll-out plan was created across all of Song for the Mute's digital channels, including website, EDMs, digital ads, and Meta shop. The creative assets and campaign imagery was released over a two-week period to amplify the brand's entry into a new product segment.
Curate an international seeding list of actors, musicians, models, stylists, and creatives, who created organic social content to support the release and increase overall awareness.
To support the campaign imagery, I took a series of studio flat lay images to be used across ecommerce platforms.